Love in Landscape:

Love in Landscape:
360 Billboards and Julia Reagan

JULY 24, 2026 - DECEMBER, 2026

In 2024, more than 300 billboards suddenly bore the face of one woman: Julia Reagan, the matriarch of the Reagan family and Reagan Outdoor Advertising. For over a year after her death these public memorials presided over Utah’s roadways and transformed the visual landscape of the state. As the campaign unfolded, it sparked widespread discussion and creative engagement.

This exhibition considers the Julia Reagan billboards as a distinct form of public art. Through photographs, personal stories, and community responses, Love in Landscape: 360 Billboards and Julie Reagan examines how a private act of devotion evolved into a distributed monument spanning thousands of miles.

The Julia Reagan billboards are a modern love story and unique tribute that
played out on a grand scale.

“The billboards are my love letter to Julia.”
— Bill Reagan